Media Relations Strategy

• Who Speaks For Your Company?
• Do You Know How To Get Your Message Out?
• What Do I Do If . . . ?

Media Training For Executives

• How To Feel Comfortable and Confident

How To Prepare For A "Worst Case Scenario"

• "Boss, I Think We Have A Problem Here!"

How To Talk To The Media

• Who's In Control Here?

Who Should Talk To The Media

• Training The Spokesperson
• "The Chain"

How To Hold A Press Conference

• When Is A Press Conference Necessary?
• What Do I Need To Know?

Media Releases

• When Should I Send Out A Press Release?
• What Should I Say?
• How Do I Write It?